Charlottesville Pavilion Runs into Naming Roadblock
The Charlottesville Pavilion is trying to team up with a new naming rights partner. NBC29 has learned - through multiple sources - that the Waynesboro based communication company nTelos will get the honor. The major announcement was set for Wednesday afternoon, but is now been pushed back to April 5 because Charlottesville City Council hasn't signed off on the idea yet.
Some on the council say the pavilion has put the cart before the horse on this one. The announcement about partnering with nTelos will now happen after an official city council vote. It is spelled out in black and white in a contract, the Charlottesville Pavilion must provide the city with its new naming rights partner in writing.
Charlottesville City Councilor Kristin Szakos stated, "It's a smart move to look for a corporate sponsorship for something like this. It something that most similar venues do."
At this point, the nTelos name has not been officially submitted to the city. City council has 30 days to approve or deny the change. The council is now slated to take a vote on the name change at its meeting on April 4.
"I do want to be really cautious of looking like we sort of sold out the city to a corporate sponsor. We don't want huge signs at each end of the mall saying this is the city of... whatever," said Szakos.
NBC29 has also learned that the nTelos name has been circulated in City Hall only by word of mouth to avoid being put in writing and subject to Freedom of Information Act laws. Most councilors say they don't have an issue with a name change as long as it's not lewd or supports tobacco products.
Szakos says she'd like to see the additional revenue from any sponsor go to adding diverse shows and more public access at the pavilion.
"I'd like to make sure that the city benefits some way from this," she added.
The pavilion's General Manager Kirby Hutto did not want to comment on this story.
The news conference is now set for next Tuesday at 4:00 p.m.