Two former UVA students are taking what they learned in business school and cashing in. The company is called "Forgetful Gentleman" and its product helps men remember special events and send handwritten notes. Inside a cigar box are cards, envelopes with stamps and even tips on writing the perfect message.
"What we've found for a lot of men, they have great intentions but their busy lives kind of get in the way and so things like remembering to send hand written correspondence kind of fall to the way side," said co-founder Nathan Tan.
Tan and Brett Nicol are recent graduates of the Darden School of Business at UVA. They founded their company out of the school's entrepreneurship program, where they're getting help from professors.
"They figure during these early stages where companies are growing and figuring out big strategic challenges they need at least 10 weeks surrounded by professors and other small business owners," said Brett Nicol.
They're hoping to make $50,000 in sales this year. M.J. Toms of the Darden School of Business said, "the idea of the entrepreneurship isn't just something that you do, but it's also a way of thinking and approaching everything that you do in business."
The elephant boxes cost $25 and are available online at the company's website.